https://clips.twitch.tv/BlazingSincereSeahorseAMPEnergyCherry
http://www.ign.com/articles/2018/04/11/drake-says-he-wants-a-hotline-bling-emote-in-fortnite
https://www.cnet.com/news/drake-twitch-ninja-record-fortnite-video-games/
The marketing brand I chose was the game company Epic Games, and their flagship game: Fortnite.
During mid March, Drake announced to the world on twitter that he will be joining a twitch streamer Ninja, on Fortnite. That stream destroyed twitches record of the highest live view count on a stream. Later, Drake and Ninja continued play together on the flavor of the month game Fortnite. Drake announced that if Epic Games will put a "hotline bling" dance emote on in Fortnite, he will include Fortnite in his rap songs.
The internet reacted positively, negatively or humorously towards Drake's comment on live stream. I can agree with all the statements above about Drake's 2015 hit: Hotline Bling. It is a very over exaggerated, catchy and weird choreography pop song, but by being a combinations of all of those demeanor helped the song exploded. After the song released, multiple parodies were made mimicking Drake's dad like dancing.
Fortnite has not replied to Drake's comment. The most recent marketing brand awareness product was the release of Fortnite Mobile. The success of the mobile version of Fortnite was not a huge success, due to bugs graphics and game play capabilities. I believe that Fortnite should jump onto Drake's request.
Drake's last album More Life was released in November 2017 and instantly set a new record for the most streams in an album's first day with 90 million. Epic Games can obtain free Earned Media for their game just by making a simple dance emote request.
If I was the marketing campaign manager for Epic Games, I would reply to the internet and public with "At Epic Games we thank you for playing our game. We are excited to hear the feedback about a new dance emote! We will consider the future possibility and continue to work hard to evolve and expand the game." Providing mystery and wonder to the request, the community will rejoice in what they should expect in future content.
If I was the marketing campaign manager for Epic Games, I would reply to the internet and public with "At Epic Games we thank you for playing our game. We are excited to hear the feedback about a new dance emote! We will consider the future possibility and continue to work hard to evolve and expand the game." Providing mystery and wonder to the request, the community will rejoice in what they should expect in future content.
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